Wednesday, July 27, 2005

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Many economists, but little profit

. A larger premises in a good location, a young economist with innovative ideas and a garden - this is according to a recent study, the recipe for a successful restaurant business, " writes today Standard citing the Vienna Economic
. In June 2005, questionnaires were sent to 6,500 member companies, more than ten per cent came complete and return.
Overall, the catering industry is a positive development to certify the number of farms increased from 8257 in 2000 to currently 8866, representing an increase of 7.3 percent. The employment numbers are - increased - contrary to trends in other industries: In 2000, in Vienna's restaurants (including coffee houses) 25 536 employees counted in the previous year there were 28 526. Currently 29 585 people are employed in this industry. A comparison: the entire Vienna tourism and leisure industry is one of 56 439 employees at present, the share of power in catering and cafe operations employees therefore remarkable 52.4 percent. Extremely positive also the number of apprentices developed 656 (2000) and 727 (2004) to currently 833 apprentices.
derive increasing revenue or profits, but would be wrong, says an insider to the standard, because the number of part-time employees that contribute little to the turnover had risen rapidly in recent years. In his estimation, the situation of the Viennese restaurant "modest, but not hopeless." The greater number of firms exacerbates the competition, new cost-intensive leisure activities (mobile phone, Internet) and higher prices caused the customer to consume less money.
After the exact revenues or profits not asked in the study. "Minutes of profits . Do not like to talk, "says study author and restaurateur Stefan M. Gergely The 664 respondents, only whether their sales developed positively or negatively have therefore the following success factors.
  • premises with more than 80 people have an above average sales growth , even better, there are companies with more than 120 people
  • establishments in the city center or close to transport perform better than those outside of the belt. - In the field of railway arches for example, has a lively scene, developed by the many new Local benefit within the outer belt.
  • who is distinguished by a good concept, Despite limited space we can operate successfully - because he has occupied a niche.
  • As the success of "secret" simply proved once again the beer garden. In addition, younger companies
  • have an advantage - in every way: Companies that do not exist for more than ten years and whose heads are younger than 40 points, compared with long-established farmers.

is hard: The competition never sleeps and the food industry is pushing low-priced menus in the food service area. As professional and well thought-out concepts are decisive factor for success, the Chamber of Commerce offers free and subsidized counseling for business and market analysis, Contact via Wolfgang Dorner .

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